{"id":200,"date":"2018-11-28T10:24:37","date_gmt":"2018-11-28T09:24:37","guid":{"rendered":"http:\/\/oprotect.com\/blog\/?p=200"},"modified":"2019-07-17T09:31:03","modified_gmt":"2019-07-17T07:31:03","slug":"periode-des-fetes-soldes-black-friday-comment-proteger-son-magasin","status":"publish","type":"post","link":"https:\/\/www.oprotect.com\/blog\/periode-des-fetes-soldes-black-friday-comment-proteger-son-magasin\/","title":{"rendered":"P\u00e9riode des f\u00eates, soldes, black Friday\u00a0: comment prot\u00e9ger son magasin\u00a0?"},"content":{"rendered":"

De plus en plus de manifestations marchandes, de soldes, et par cons\u00e9quent, de plus en plus de monde\u00a0<\/em><\/h3>\n

Soldes, p\u00e9riodes des f\u00eates, et maintenant black Friday \u2026 les manifestations commerciales se multiplient. C\u2019est une aubaine pour les commer\u00e7ants, qui ont l\u2019occasion de vendre plus. Ces \u00e9v\u00e8nements font en effet converger des millions de clients vers les commerces. Par exemple, 34% des ventes annuelles pour les commerces se font pendant la p\u00e9riode des f\u00eates de No\u00ebl. Et selon RTL, plus 50 millions de transactions par carte bancaire ont \u00e9t\u00e9 faites lors du Black Friday de 2018! Un record en France pour une journ\u00e9e\u00a0!<\/p>\n

Et de plus en plus de vols \u2026 qui concernent tout le monde<\/em><\/h3>\n

Mais qui dit plus de monde dit \u2026 plus de vols\u00a0! Si 34% des ventes annuelles pour les commerces se font pendant la p\u00e9riode de No\u00ebl, cette p\u00e9riode correspond aussi \u00e0 37% des vols \u00e0 l\u2019\u00e9talage. Dans un article du Parisien, une vendeuse des Galeries Lafayette \u00e0 Montparnasse t\u00e9moigne\u00a0: \u00ab\u00a0on s\u2019est fait piller\u00a0\u00bb. \u00ab\u00a0Ce sont les jours de grosses manifestations commerciales, No\u00ebl et les soldes, qui enregistrent le plus fort taux de vols\u00a0\u00bb explique C\u00e9line Carlen, secr\u00e9taire g\u00e9n\u00e9rale CGT-Galeries Lafayette Haussmann. Tous les commerces sont victimes des vols, pas seulement les grandes galeries. Le vol est le \u00ab\u00a0fl\u00e9au num\u00e9ro 1\u00a0\u00bb du petit commerce selon Marc Fridman, pr\u00e9sident de l\u2019association de commer\u00e7ants de la rue Saint-Rome \u00e0 Toulouse.<\/p>\n

Des vols que les vendeurs ne peuvent contr\u00f4ler durant les soldes<\/em><\/h3>\n

Durant les grandes manifestations commerciales, des milliers de consommateurs affluent dans les magasins. Les vendeuses et vendeurs sont d\u00e9pass\u00e9s, ils ne peuvent avoir un \u0153il sur tout le monde. \u00c9videmment, on met en place des solutions pour lutter contre les vols\u00a0: vid\u00e9osurveillance centralis\u00e9e, anti-vols, agents. Mais les malfaiteurs sont de plus en plus organis\u00e9s et agissent de mani\u00e8re de plus en plus r\u00e9fl\u00e9chie pendant les soldes. Ciblage des vols (personnes \u00e2g\u00e9es, sac \u00e0 mains), sacs \u00e0 dos \u00e0 double-fond, aluminium pour contrer les syst\u00e8mes anti-vols, vols pr\u00e8s des sorties de m\u00e9tro \u2026 Les grandes enseignes emploient de plus en plus d\u2019agents de s\u00e9curit\u00e9, mais les petits commerces n\u2019en ont souvent pas. Les vendeurs se transforment alors en agent, surveillant et courant apr\u00e8s les voleurs. Comme en t\u00e9moigne un vendeur toulousain qui a rattrap\u00e9 deux jeunes ayant vol\u00e9 un manteau \u00e0 200 euros. Quelles solutions se pr\u00e9sentent pour stopper ce fl\u00e9au\u00a0?<\/p>\n

Les plateformes d\u2019agents en lignes comme solution\u00a0? <\/em><\/h3>\n

Employer des agents de s\u00e9curit\u00e9 semble \u00eatre une solution tr\u00e8s efficace. Les grandes enseignes l\u2019ont compris et emploient des dizaines d\u2019agents. Ces derniers sont pr\u00e9cieux car ils imposent une pr\u00e9sence physique et peuvent surveiller, rep\u00e9rer et interpeler les malfaiteurs. Les petits commer\u00e7ants aussi ne s\u2019y trompent pas et essayent d\u2019en employer lors des jours de rush. Mais il est difficile de r\u00e9server un agent comp\u00e9tent dans l\u2019urgence pour une ou deux semaines \u00e0 un prix raisonnable. Les entreprises de s\u00e9curit\u00e9 sont souvent opaque (difficile de savoir si les agents sont de qualit\u00e9) et peu flexibles (difficile d\u2019engager un agent pour 2 jours seulement).<\/p>\n

Face \u00e0 ce probl\u00e8me, il existe une solution\u00a0: les plateformes de mise en relation entre clients et agents de s\u00e9curit\u00e9. Elles se d\u00e9veloppent \u00e9norm\u00e9ment ces derni\u00e8res ann\u00e9es. On peut citer Oprotect<\/a> par exemple qui propose de r\u00e9server un agent comp\u00e9tent en quelques clics quand vous voulez et pour la dur\u00e9e que vous voulez. Et surtout \u00e0 un prix raisonnable ! Ces plateformes semblent \u00eatre l\u2019avenir de la s\u00e9curit\u00e9 priv\u00e9e, aux commer\u00e7ants d\u2019en profiter\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

De plus en plus de manifestations marchandes, de soldes, et par cons\u00e9quent, de plus en plus de monde\u00a0 Soldes, p\u00e9riodes des f\u00eates, et maintenant black Friday \u2026 les manifestations commerciales se multiplient. C\u2019est une aubaine pour les commer\u00e7ants, qui ont l\u2019occasion de vendre plus. Ces \u00e9v\u00e8nements font en effet converger des millions de clients vers … <\/p>\n

Read More Read More<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised-fr"],"yoast_head":"\nSoldes, black friday : comment prot\u00e9ger son magasin - Blog Oprotect<\/title>\n<meta name=\"description\" content=\"Les grandes manifestations commerciales (soldes, No\u00ebl) attirent beaucoup de clients ... et exposent les magasins aux vols. 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